RENATO RULLI
CASE STUDY: nêta
Complete Design Thinking Process - 2022
Complete Design Thinking Process - 2022
By: Renato Rulli; Cristina Andrade; Priscila Katayama and Carolina Felix
By: Renato Rulli; Cristina Andrade; Priscila Katayama and Carolina Felix
Scope of the Project
Complete UX UI Design Process
High Fidelity Prototypes for Mobile and Desktop
Front, Back-end or any programming is not included
Complete UX UI Design Process
High Fidelity Prototypes for Mobile and Desktop
Front, Back-end or any programming is not included
Agenda
Introduction - About the Theme; Why the Theme;
Research - Quantitative; Personas; Available Technology;
Definition - Storyboard; Problem Statement;
Ideation - Hypothesis Statement; The Solution; Branding;
Prototypes and Testing (Mobile and Desktop)
Closing - Conclusion and Next Steps
Introduction - About the Theme; Why the Theme;
Research - Quantitative; Personas; Available Technology;
Definition - Storyboard; Problem Statement;
Ideation - Hypothesis Statement; The Solution; Branding;
Prototypes and Testing (Mobile and Desktop)
Closing - Conclusion and Next Steps
Introduction - About the Theme; Why the Theme;
Research - Quantitative; Personas; Available Technology;
Definition - Storyboard; Problem Statement;
Ideation - Hypothesis Statement; The Solution; Branding;
Prototypes and Testing (Mobile and Desktop)
Closing - Conclusion and Next Steps
INTRODUCTION
INTRODUCTION
About the Theme
DID YOU KNOW THAT BETWEEN 2017 AND 2021, BRAZIL'S BUDGET FOR VACCINATION ADVERTISING CAMPAIGNS DROPPED 66%?
According to the Butantan Institute, the overall vaccination rate in Brazil was only 60.7% in 2021, while the ideal rate to eradicate diseases like measles should be around 90-95%. With this in mind, we ask ourselves:
According to the Butantan Institute, the overall vaccination rate in Brazil was only 60.7% in 2021, while the ideal rate to eradicate diseases like measles should be around 90-95%. With this in mind, we ask ourselves:
How people organize themselves in regards to vaccination?
How people organize themselves in regards to vaccination?
Vaccination Booklet by SUS
Why this Theme
With the recent pandemic, health has become a hot topic, especially vaccination, which has been highly controversial in recent years. With that in mind, many people have forgotten or completely neglected vaccines and diseases other than COVID-19. However, many diseases still require ongoing attention and care from the population. Here are some relevant data for the current situation:
Vaccination coverage for the first dose of the MMR vaccine (measles, mumps, and rubella) in Brazil dropped from 93.1% to 71.49%.
Polio vaccination rates fell from 84.2% to 67.7%.
In 2021, the overall vaccination rate in the population was 60.7% (Instituto Butantan).
The measles vaccine prevented more than 21 million deaths between 2000 and 2017. However, in 2020, Brazil recorded over 8,400 cases, affecting not just children.
With the recent pandemic, health has become a hot topic, especially vaccination, which has been highly controversial in recent years. With that in mind, many people have forgotten or completely neglected vaccines and diseases other than COVID-19. However, many diseases still require ongoing attention and care from the population. Here are some relevant data for the current situation:
Vaccination coverage for the first dose of the MMR vaccine (measles, mumps, and rubella) in Brazil dropped from 93.1% to 71.49%.
Polio vaccination rates fell from 84.2% to 67.7%.
In 2021, the overall vaccination rate in the population was 60.7% (Instituto Butantan).
The measles vaccine prevented more than 21 million deaths between 2000 and 2017. However, in 2020, Brazil recorded over 8,400 cases, affecting not just children.
Research
Research
Quantitative
Through a survey and several targeted interviews with people across the country, we gathered important data on vaccination. For instance:
Through a survey and several targeted interviews with people across the country, we gathered important data on vaccination. For instance:
Booklet
Most people organize their vaccination schedules using the SUS vaccination card
Oblivion
72.7% of people who are not up to date with their vaccinations, or are unsure if they are, claim that the main reason is forgetfulness
Lack of Organization and Information
38.3% of people are not aware of their own vaccination schedules.
Booklet Issues
Difficulty locating the vaccination booklet, along with the common fear of losing or damaging it.
Hard to Track
About 53% of people who use the vaccination booklet report some level of difficulty in following the vaccination schedule correctly.
Family Coordenation
The situation becomes even more complicated when individuals are responsible for managing the vaccination schedules of others, such as children, parents, or partners.
Booklet
Most people organize their vaccination schedules using the SUS vaccination card
Oblivion
72.7% of people who are not up to date with their vaccinations, or are unsure if they are, claim that the main reason is forgetfulness
Lack of Organization and Information
38.3% of people are not aware of their own vaccination schedules.
Booklet Issues
Difficulty locating the vaccination booklet, along with the common fear of losing or damaging it.
Hard to Track
About 53% of people who use the vaccination booklet report some level of difficulty in following the vaccination schedule correctly.
Family Coordenation
The situation becomes even more complicated when individuals are responsible for managing the vaccination schedules of others, such as children, parents, or partners.
Booklet
Most people organize their vaccination schedules using the SUS vaccination card
Oblivion
72.7% of people who are not up to date with their vaccinations, or are unsure if they are, claim that the main reason is forgetfulness
Lack of Organization and Information
38.3% of people are not aware of their own vaccination schedules.
Booklet Issues
Difficulty locating the vaccination booklet, along with the common fear of losing or damaging it.
Hard to Track
About 53% of people who use the vaccination booklet report some level of difficulty in following the vaccination schedule correctly.
Family Coordenation
The situation becomes even more complicated when individuals are responsible for managing the vaccination schedules of others, such as children, parents, or partners.
Booklet
Most people organize their vaccination schedules using the SUS vaccination card
Oblivion
72.7% of people who are not up to date with their vaccinations, or are unsure if they are, claim that the main reason is forgetfulness
Lack of Organization and Information
38.3% of people are not aware of their own vaccination schedules.
Booklet Issues
Difficulty locating the vaccination booklet, along with the common fear of losing or damaging it.
Hard to Track
About 53% of people who use the vaccination booklet report some level of difficulty in following the vaccination schedule correctly.
Family Coordenation
The situation becomes even more complicated when individuals are responsible for managing the vaccination schedules of others, such as children, parents, or partners.
Booklet
Most people organize their vaccination schedules using the SUS vaccination card
Oblivion
72.7% of people who are not up to date with their vaccinations, or are unsure if they are, claim that the main reason is forgetfulness
Lack of Organization and Information
38.3% of people are not aware of their own vaccination schedules.
Booklet Issues
Difficulty locating the vaccination booklet, along with the common fear of losing or damaging it.
Hard to Track
About 53% of people who use the vaccination booklet report some level of difficulty in following the vaccination schedule correctly.
Family Coordenation
The situation becomes even more complicated when individuals are responsible for managing the vaccination schedules of others, such as children, parents, or partners.
Booklet
Most people organize their vaccination schedules using the SUS vaccination card
Oblivion
72.7% of people who are not up to date with their vaccinations, or are unsure if they are, claim that the main reason is forgetfulness
Lack of Organization and Information
38.3% of people are not aware of their own vaccination schedules.
Booklet Issues
Difficulty locating the vaccination booklet, along with the common fear of losing or damaging it.
Hard to Track
About 53% of people who use the vaccination booklet report some level of difficulty in following the vaccination schedule correctly.
Family Coordenation
The situation becomes even more complicated when individuals are responsible for managing the vaccination schedules of others, such as children, parents, or partners.
Booklet
Most people organize their vaccination schedules using the SUS vaccination card
Oblivion
72.7% of people who are not up to date with their vaccinations, or are unsure if they are, claim that the main reason is forgetfulness
Lack of Organization and Information
38.3% of people are not aware of their own vaccination schedules.
Booklet Issues
Difficulty locating the vaccination booklet, along with the common fear of losing or damaging it.
Hard to Track
About 53% of people who use the vaccination booklet report some level of difficulty in following the vaccination schedule correctly.
Family Coordenation
The situation becomes even more complicated when individuals are responsible for managing the vaccination schedules of others, such as children, parents, or partners.
Booklet
Most people organize their vaccination schedules using the SUS vaccination card
Oblivion
72.7% of people who are not up to date with their vaccinations, or are unsure if they are, claim that the main reason is forgetfulness
Lack of Organization and Information
38.3% of people are not aware of their own vaccination schedules.
Booklet Issues
Difficulty locating the vaccination booklet, along with the common fear of losing or damaging it.
Hard to Track
About 53% of people who use the vaccination booklet report some level of difficulty in following the vaccination schedule correctly.
Family Coordenation
The situation becomes even more complicated when individuals are responsible for managing the vaccination schedules of others, such as children, parents, or partners.
Personas
Marisa
38 years, married with 2 children, high-school teacher and lives in Viçosa, Minas Gerais
38 years, married with 2 children, high-school teacher and lives in Viçosa, Minas Gerais
Interests: She enjoys hiking on weekends, attending church on Sundays, and having a cup of coffee near the local museum
Goals: Marisa aims to take care of her family's health and well-being, as well as manage general documentation. She would love to be less stressed and be a good mother.
Pain Points: Lack of easy access to health documentation, fear of losing or damaging documents while managing them for her family, and urgency in staying updated on their vaccination status.
Interests: She enjoys hiking on weekends, attending church on Sundays, and having a cup of coffee near the local museum
Goals: Marisa aims to take care of her family's health and well-being, as well as manage general documentation. She would love to be less stressed and be a good mother.
Pain Points: Lack of easy access to health documentation, fear of losing or damaging documents while managing them for her family, and urgency in staying updated on their vaccination status.
Gabriel
22 years, college student, studies IT and lives in Viçosa, Minas Gerais
22 years, college student, studies IT and lives in Viçosa, Minas Gerais
Interests: He enjoys hanging out with friends, playing soccer, has an interest in technology, and occasionally plays acoustic guitar
Goals: Gabriel's main goal is to be more responsible with his daily tasks and rely less on his parents.
Pain Points: He is disorganized, is unsure of his vaccination status, and tends to procrastinate on responsibilities. However, he wants to improve.
Interests: He enjoys hanging out with friends, playing soccer, has an interest in technology, and occasionally plays acoustic guitar
Goals: Gabriel's main goal is to be more responsible with his daily tasks and rely less on his parents.
Pain Points: He is disorganized, is unsure of his vaccination status, and tends to procrastinate on responsibilities. However, he wants to improve.
Available Technology
App - Conecte-SUS
App - Conecte-SUS
The government health app that only provides general information about vaccines and the user's COVID-19 vaccination status.
The government health app that only provides general information about vaccines and the user's COVID-19 vaccination status.
App - Minhas Vacinas by Pfizer
App - Minhas Vacinas by Pfizer
A beta app with limited reach (around 40,000 downloads on the Google Store) allows users to input their vaccinations into the app.
However, there is no detailed integration or registration process, with no email or phone number login, meaning the information is not stored in the cloud.
If users lose their phone, they will lose all the data within the app. Therefore, it's possible to argue that there is a significant market opportunity to address.
A beta app with limited reach (around 40,000 downloads on the Google Store) allows users to input their vaccinations into the app.
However, there is no detailed integration or registration process, with no email or phone number login, meaning the information is not stored in the cloud.
If users lose their phone, they will lose all the data within the app. Therefore, it's possible to argue that there is a significant market opportunity to address.
dEFINITION
dEFINITION
Problem Statement
MARISA needs to find an easy way to manage her family's vaccination records to reduce her mental load.
MARISA needs to find an easy way to manage her family's vaccination records to reduce her mental load.
GABRIEL needs help remembering his vaccination schedule.
GABRIEL needs help remembering his vaccination schedule.
Storyboard
An illustration of the problems found in the current situation:
An illustration of the problems found in the current situation:
ideaTION
ideaTION
WE BELIEVE THAT BY DIGITIZING THE VACCINATION BOOKLET, WE WILL HELP MARISA AND GABRIEL MANAGE THEIR VACCINES AND PROVIDE PEACE OF MIND BY SECURELY STORING THEIR DATA IN THE CLOUD
The Solution
With this in mind, we are pleased to introduce "Nêta," your digital vaccination booklet. Designed to be a user-centric app with a focus on representation and personalization, the app prioritizes the following:
With this in mind, we are pleased to introduce "Nêta," your digital vaccination booklet. Designed to be a user-centric app with a focus on representation and personalization, the app prioritizes the following:
Vaccination Schedules for multiple people
Which and when is your next shots
Data in the Cloud, available through any device
Send and Export Vaccine Documentation
General Vaccines Information and latest Campaigns
Accessible, fast and easy app for any kind of phone, as it should be available to use for every citizen
Accessible, fast and easy app for any kind of phone, as it should be available to use for every citizen
Branding
About the Branding
We aimed to convey the ideas of Trust, Care, Warmth, Connection, and Practicality. This is achieved through our color palette and types of illustrations, using shades of blue to represent trust and care, and light pink touches to create a sense of connection and warmth (with an additional light yellow as a tertiary color for an extra touch of warmth).
We aimed to convey the ideas of Trust, Care, Warmth, Connection, and Practicality. This is achieved through our color palette and types of illustrations, using shades of blue to represent trust and care, and light pink touches to create a sense of connection and warmth (with an additional light yellow as a tertiary color for an extra touch of warmth).
Additionally, our illustrations serve a distinct purpose by aiming to convey that they are designed for our entire population, promoting the representation of minorities and offering a more personalized experience. At the same time, we avoid excessive needle imagery, which often causes distress among people.
Additionally, our illustrations serve a distinct purpose by aiming to convey that they are designed for our entire population, promoting the representation of minorities and offering a more personalized experience. At the same time, we avoid excessive needle imagery, which often causes distress among people.
Note: Our color palette is similar to the current Brazilian vaccination booklet.
Note: Our color palette is similar to the current Brazilian vaccination booklet.
Moodboard
prototypes and testing
prototypes and testing
Onboarding
We created a simple and visual onboarding process, avoiding any form of overload, aiming to convey a sense of care and warmth through the illustrations, while simultaneously explaining the immediate functionalities available to the user.
We created a simple and visual onboarding process, avoiding any form of overload, aiming to convey a sense of care and warmth through the illustrations, while simultaneously explaining the immediate functionalities available to the user.
To get the most out of the app, users need to register using their email or directly through Google.
To get the most out of the app, users need to register using their email or directly through Google.
Homepage
On the home page, users can track vaccination progress for each profile they’ve added to the app (as many profiles as they want).
On the home page, users can track vaccination progress for each profile they’ve added to the app (as many profiles as they want).
Additionally, Marisa can view upcoming vaccinations for any of her profiles, represented by a blue vaccination card. This card shows who needs the dose, which vaccine it is, the expected month to receive it, and a CTA that takes the user to the "add vaccine" page.
Additionally, Marisa can view upcoming vaccinations for any of her profiles, represented by a blue vaccination card. This card shows who needs the dose, which vaccine it is, the expected month to receive it, and a CTA that takes the user to the "add vaccine" page.
Users can navigate the app using the navigation bar, which highlights the respective page icon with a line above it.
Users can navigate the app using the navigation bar, which highlights the respective page icon with a line above it.
Digital Booklet
On the vaccination card screens, users can check which vaccines are due, which ones have already been administered, and click on those they wish to add.
On the vaccination card screens, users can check which vaccines are due, which ones have already been administered, and click on those they wish to add.
Additionally, users can select which vaccination booklet they want to check by clicking on the profile card, which expands to show other available profiles (additional profiles can also be added there).
Additionally, users can select which vaccination booklet they want to check by clicking on the profile card, which expands to show other available profiles (additional profiles can also be added there).
At the bottom of the screen, there is a fixed-position download button that remains visible when scrolling down, allowing users to download the current digitized vaccination booklet for the selected profile.
At the bottom of the screen, there is a fixed-position download button that remains visible when scrolling down, allowing users to download the current digitized vaccination booklet for the selected profile.
Add a Vaccine, About the Vaccine and Success Page
To add vaccines, the only mandatory information the user needs to enter is the vaccination date. This allows the app to track second doses and maintain a legitimate database to remind users.
To add vaccines, the only mandatory information the user needs to enter is the vaccination date. This allows the app to track second doses and maintain a legitimate database to remind users.
Users can also view information about the specific disease by clicking the information icon next to the vaccine name, which alerts them to the possible consequences and dangers of not receiving the vaccine.
Users can also view information about the specific disease by clicking the information icon next to the vaccine name, which alerts them to the possible consequences and dangers of not receiving the vaccine.
Upon clicking "register" for the vaccine, the user is directed to a very light and delightful success screen, where they are welcomed by our Nêta illustration. Users can even share their progress and latest vaccination on social media.
Upon clicking "register" for the vaccine, the user is directed to a very light and delightful success screen, where they are welcomed by our Nêta illustration. Users can even share their progress and latest vaccination on social media.
Usability Testing
The app was approved and its concept validated with multiple users. During testing, some interface issues were identified that caused a bit of stress, and the design shown above has already been iterated to address these issues.
Here are some of the comments and insights we received:
The app was approved and its concept validated with multiple users. During testing, some interface issues were identified that caused a bit of stress, and the design shown above has already been iterated to address these issues.
Here are some of the comments and insights we received:
"I didn’t find the booklet icon in the navigation bar very recognizable."
"I didn’t find the booklet icon in the navigation bar very recognizable."
"I was unsure whether to click directly on the vaccine or go to the vaccination booklet."
"I was unsure whether to click directly on the vaccine or go to the vaccination booklet."
"Wow, I loved the app! I can't wait to use it!"
"Wow, I loved the app! I can't wait to use it!"
Responsive - Mobile and Desktop
closing
closing
Conclusion
To conclude, it’s crucial to emphasize the importance of vaccines in our society. They play a fundamental role in our daily lives, as demonstrated over the past two years of the COVID-19 pandemic.
The pandemic has served as a stark reminder that public health is a shared responsibility. The effectiveness of vaccines not only protects the vaccinated individuals but also significantly contributes to herd immunity, safeguarding entire communities from infectious diseases. Therefore, it’s essential to recognize that vaccination is not just an individual or national concern—it’s a global issue that requires a collaborative and supportive approach.
To conclude, it’s crucial to emphasize the importance of vaccines in our society. They play a fundamental role in our daily lives, as demonstrated over the past two years of the COVID-19 pandemic.
The pandemic has served as a stark reminder that public health is a shared responsibility. The effectiveness of vaccines not only protects the vaccinated individuals but also significantly contributes to herd immunity, safeguarding entire communities from infectious diseases. Therefore, it’s essential to recognize that vaccination is not just an individual or national concern—it’s a global issue that requires a collaborative and supportive approach.
Next Steps
Continue testing and iterating based on usability feedback
Implement functionality for customized vaccine notifications.
Consult with the legal team to ensure compliance and better understand legal and data protection issues.
Plan and execute the handoff and implementation of the project
Continue testing and iterating based on usability feedback
Implement functionality for customized vaccine notifications.
Consult with the legal team to ensure compliance and better understand legal and data protection issues.
Plan and execute the handoff and implementation of the project
